Nowadays, people use internet to find information, get product and services. They depend on major search engines like Google, Yahoo and Bing to get information and make purchase online, that increase the popularity of internet marketing. Website is most effective and cost effective platform to take part in online marketing. Most of the business owners think have an attractive looking website will draw more consumers to their business. In this competitive world, online presence and strong brand reputation are very important for every business organization. Typically, internet surfers prefer websites listed at the top of search engine results for their search queries.
SEO is the process of getting more traffic by using ethical optimization techniques. Business websites listed at the top of search engine business can enjoy maximum traffic. Business began to use Search Engine optimization techniques to maximize their online presence and brand reputation. Over the years, the online marketing strategies and tactics keep on changing. Here are some latest trends in SEO to get higher rankings for your website.
Content marketing has continued to grow as base for SEO. Often, quality content is called as king of search engine optimization strategies. Your content must be relevant, informative and unique in order to engage audience. The introduction of Google Humming Bird update increases the demand of high quality content in websites. Search engine no longer depends on keywords, tries to understanding the meaning of content. Therefore, Google can retrieve websites that are relevant to search queries in the context.
Google Algorithm Update:
Search engines like Google, Yahoo and Bing update their algorithm on regular basics in order to provide good experience to users. Google update their search algorithm frequently compared to other search engine. So, it’d the duty of SEO analyst to stay updated with algorithm update and act based on the recent search engine guidelines.
Now, Google is giving more importance to its own social-networking site Google +. The more signals on Google + will ensure maximum benefit your business. The popularity of the Google+ has increased among the marketers. Google allows one link to your website with the content. If your followers like your content, you can get more credit.
Building Quality Backlinks:
Quality backlinks is considered as backbone of any website in getting higher traffic and page rank. Most of the newbie and experience SEO professionals spend more time on building inbound links to your website. Try to build quality backlinks rather than getting more links from low quality sites. Here, the quality of site is very important than the quantity. You need to choose websites with good domain authority, page authority, page rank and Alexa rank. Try to build your link targeting keyword as anchor text. For example, if you running SEO training institute, you need to choose anchor test as SEO training in Chennai with link to your website.
Have More Social Signals:
In ranking a website, Google always look for social signal rate. Even small business websites, can get high SERPs than big corporate, if they have good social signals. Keeping this factor in mind, you need to build social signals by actively participating in blogging and social media websites like Facebook, Twitter, etc.
Having good brand image and reputation will give maximum advantage to your business. Google also consider these factors when raking a websites.
Kovalan is a web enthusiast interested to write articles and press release on famous blog about SEO and digital marketing. Presently, I am working as trainer in reputed SEO training institute in Chennai.